Branding and UI/UX are Lexi’s specialties. Her heart always pushed her toward art, ideation, technology and other creative endeavors. Lexi takes pride in her ability to recognize the beauty in all things. Developing strong, consistent branding that reflects the spirit of a client’s business brings her incredible joy and satisfaction. She’s a big believer in open and effective communication, and the power of collaboration. After spending three years helping tech entrepreneurs get their mobile apps off the ground, Lexi decided it was time to pursue her own entrepreneurial passion and launch Hearthfire Creative. The tech world has taught Lexi how to use her graphic design design for good, how to create sustainable growth for small business in the modern world, and how to stand up for what she believes in.